Fractional Services for growth-stage B2B tech companies
Be a leader, not a feature.
Build authority through disciplined reinforcement of a governing idea across positioning, AI-native content systems, and go-to-market execution.
20+
Years of enterprise experience
at Amazon, Microsoft, Expedia
100%
Focused on your growth
No generic playbooks
3
Simple steps to clarity
Start seeing results fast
Authority turns visibility into leadership
Category leadership begins when your company is associated with a clear governing idea. Reinforcement across branding, content, and go-to-market execution shifts perception and improves performance.
Category leadership
Become the reference point for a clear governing idea in your category.
Higher-intent inbound
Attract prospects already aligned with your perspective and value.
Shorter sales cycles
Accelerate decisions through clarity and reduced friction.
Pricing power
Command stronger margins through leadership positioning.
You built a strong product. So did your competitors.
In crowded B2B markets, differentiation is hard. Visibility alone is not enough, and most positioning sounds interchangeable.
Great product. Blurred distinction.
Constant activity. Little association.
Momentum without market leadership.
Standing out requires more than effort. It requires discipline and reinforcement of a clear governing idea.
Grow your business with expert strategy
We build unforgettable brands, create compelling content, and execute data-driven marketing campaigns to deliver measurable results.
F O U N D A T I O N
Brand strategy
Define and anchor your governing idea. Clarify positioning, messaging, audience, and visual identity so your company is understood as a category leader, not just another option.
A C T I V A T I O N
AI content strategy
Bring your governing idea to life through intentional content creation designed for clarity, search visibility, and AI extraction. Every asset reinforces the same idea from a different angle.
A C Q U I S I T I O N
Go-to-market execution
Earn authority through aligned campaigns, disciplined channel strategy, and performance measurement that turns reinforced perception into pipeline.
What real business owners say about working with us
“Working with Andrew was one of the most impactful decisions I’ve made for my business. His assessment made it immediately clear how to reorganize and interconnect my site, and the way he pinpointed my true low-hanging SEO opportunities was unbelievably helpful.”
— Crystalyn Kae, Founder, Crystalyn Kae Accessories
Crystalyn Kae Accessories is an artist-led handbag brand crafting small-batch pieces from rare vintage textiles originally created for aviation, automotive, and fine interiors. Designed for everyday practicality and built to last for a generation, each bag is made in the USA with heirloom-level craftsmanship.
Discover her innovative designs at CRYSTALYN KAE
“Andrew’s assessment was incredibly valuable. He helped me understand which SEO terms actually matter for a B2C business, and how to focus on keywords with real search volume instead of chasing ones I’d never rank for. The clarity and structure he brought made everything feel actionable, and I walked away with changes I could implement immediately.”
— Jason Harper and Nick Bertossi, Founders of Versus Apparel
Versus Apparel is a design-driven streetwear brand from Jason Harper and Nick Bertossi, blending bold graphics with a clean, modern aesthetic. Their collections feel sharp, intentional, and elevated, with pieces that stand out without trying too hard — the kind of apparel that instantly upgrades your everyday look.
See Jason and Nick's urban wear at Versus Apparel.
The Marcostrat method
A disciplined path from governing idea to earned authority.
Call 1
Connect
Quick 15 minutes to get to know each other.
Call 2
Go deeper
A 45-minute working session to sharpen your governing idea, strengthen positioning, and align the areas that will drive authority.
Call 3
Your path forward
High-level recommendations and a conversation about the best next steps for your business.
Let’s talk about how your business can grow
Marcostrat can take you where you want to go. The first step is getting on a call so we can understand each other better.
Find the path that fits your next chapter
Every business grows differently. Some are still building their foundation; others are ready to scale. Many sit somewhere in between and want a mix of services.
B2C businesses
Your business is real. Let’s make the brand match.
Coming soon
B2B businesses
You’ve earned traction. Now turn it into scale.
FAQs
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Outsourced marketing with Marcostrat means you get a strategic partner who can step in where you don’t have the time, expertise, or resources to handle marketing on your own. We know how to build campaigns that work across channels and different marketing functions. For you, that means we start with a conversation about where your business is today and where you want it to go. We take the time to understand your business and your customers, then create marketing goals that align with your business goals. From there, we develop KPIs and campaigns that directly impact the areas of your business you want to grow. That’s what outsourced marketing means when you work with Marcostrat.
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We start by understanding your goals, your customers, and your budget. From there, we recommend the channels that will have the biggest impact for your business. Sometimes that means focusing on Google Ads to drive immediate leads. Other times it means building a mix of tactics so you have both quick wins and long-term growth.
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SEO builds long-term visibility by improving how you show up in search results. Google Ads put you in front of customers right away when they are actively looking for what you offer. Which one you should start with depends on whether your priority is quick lead generation or building sustainable visibility. We help you make that choice with confidence.
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Every business is unique, so there is no single budget that works for everyone. We help you set a spend that fits your size and goals, and then we tie that spend to outcomes you can measure. Our approach is to track results closely so you always know what you are getting for every dollar invested.
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We define clear goals at the start of every project, so you know what success looks like. We share updates in plain language, focusing on the numbers that matter most, such as leads, sales, and customer growth.
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Getting leads and sales is essential, but without a clear brand strategy it is hard to sustain growth. A strong brand makes your marketing more effective because it tells customers who you are and why they should choose you. On a tactical level, brand strategy even gives us the language and adjectives to describe your business in a way that sets you apart.
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Outsourcing gives you access to expertise without the expense of hiring a full-time marketer. We design our services to be flexible, so you can scale up or down depending on your needs. For many growing businesses, this is the most cost-effective way to get consistent, professional marketing.
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We take time to learn your business, your market, and your goals. That means listening to you, understanding your customer’s perspective, and reflecting your values in the way we position your brand.
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You stay in control of direction and decision making, while we take care of execution. We also help you develop the strategy. Many business owners are not sure where to start, and that is where we provide guidance and begin building a plan that points you in the right direction.